I started my web design business to gain freedom and independence.
For over a decade, it thrived and grew into an award-winning agency. I won awards, was featured in books, built a high-profile client list, and became an expert in my field.
But the busier I got, the more unfocused and inefficient I became.
I thought working longer hours was the solution. It became an endless grind. I lost sight of why I began this journey.
I lost my freedom.
As a husband and father, constant work wasn’t sustainable. I needed a better solution, so I turned to the science of productivity and focus. What I discovered was freeing.
Willpower and time weren’t the answer. Our mental energy comes in waves, so we can’t approach every moment with the same intensity. I started planning work in sync with how my mind operates naturally.
I learned when to push hard, when to slow down, and when to switch off.
This made me more productive, relaxed, and in control of each day. Most importantly, I began to regain the freedom and joy of running my own business.
Now I run a business that teaches creators how to fuel their focus and reclaim their time.