In 2018, my 6-figure web design business was a magnet for A-list clients & awards.
But behind the scenes, it was a hamster wheel of stress — chasing deadlines, constantly overwhelmed, running but never getting anywhere. Drowning in a sea of work, I had no time for myself. Stacking endless hours only compounded the situation. My joy of running a business was replaced with imposter syndrome & burnout.
My research led me to the world of neuroscience. I discovered:
- Willpower is limited
- Mental energy comes in waves
- Focus is what moves the needle
I learned to match my work with my energy patterns. I developed my productivity approach called “Focus Drivers”.
It allowed me to:
- Adapt to changes in energy
- Work the way my mind does
- Lean into natural highs & lows
- Assign tasks a mental effort (mode)
The change was dramatic. Deep work skyrocketed from 1 hr to a crazy 3.5 hours. My productivity tripled, while stress and uncertainty vanished. Overwhelm? I dropkicked it to the ground, then buried it in the woods where it’ll never be found.
Now I’m on a mission to help creative business owners find freedom, fuel focus and reclaim their time.