Momentum Over Perfection: Quantum Focus for Founders

Ever had a new business idea that filled you with excitement?

You say to yourself “It’s not ready to share with the world. I just need to research one more aspect.” You spend weeks (or even months) planning and researching. And the world never gets to know about your amazing idea. Yeah, I’ve been there.

In the startup world, momentum trumps perfection. Every. Single. Time.

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I’ve worked with a lot of entrepreneurs.

A common problem they run into? They get trapped, spinning their wheels in the ‘planning phase.’

That shiny new growth hack? They’re reading everything they can find on it. That new app, course or cohort promising the world? They’ve signed up and are taking detailed notes.

I once worked with a founder who spent six months perfecting his business plan.

By the time he was ready to launch, the market had shifted. His plans were obsolete. Plans are fantastic, but they don’t drive growth. Actions do.

I can’t stress this enough Reader.

Planning and research are foundational. But they have their time and place. Don’t mistake excessive planning for progression.

Heisenberg’s Uncertainty Principle

Let’s think about it in terms of physics.

Heisenberg’s Uncertainty Principle is a concept from quantum mechanics. It states that you can’t precisely know a particle’s position and its momentum at the same time.

Translate this to business. The more you focus on where you stand [position], the harder it becomes to maintain your pace [momentum].

Here’s what I recommend to entrepreneurs I chat with:

1. Move. Now. While plans lay down the path, only actions cultivate growth.
2. Don’t Get Stuck. Analysis is a tool, not a trap. Use it, but don’t let it use you.
3. Value Each Step. Even small moves can lead to big places.
4. Learn On-the-Go. Ditch the obsession with ‘hacks.’ Real growth takes time. Embrace it.
5. Stay Agile. Use feedback, but don’t let it slow you down. Adjust and keep going.
6. Perfect Is the Enemy of Done. Waiting for the ideal plan? You’ll be waiting forever.

Metrics, tools, and strategies have their place.

But at the end of the day, it’s the progression that takes you places. In this scary and exciting rollercoaster that is business, remember one thing: Always push forward.