Notes are short, sharp, atomic ideas. I write about leveraging frameworks for focus and being more intentional with time.

The Science of Focus: 3 Key Neurotransmitters You Can Take Advantage of to Boost Productivity

Focus can vary greatly from day to day. 3 key neurotransmitters you can take advantage of: Acetylcholine Increases focus on information and drown out distractions. Think of it like a volume button for the important stuff and a mute button for the noise. Increasing Acetylcholine levels can improve your ability to focus on the task. […]

5 lessons I’ve learned from taking Twitter seriously for 30 days

It took a few weeks of posting and commenting for Twitter to click. Now I get it. It’s social. Converse and share your unique perspective. My 5 takeaways: 1. Scroll Stops Not all engagement is helpful.A like or retweet takes no effort.It does not show resonance or attention. People must stop scrolling to comment, DM […]

5 Steps to Achieving Balance and Avoiding Burnout as a Creator

Creators see the positive and possible in the world. We connect ideas to outcomes.  The downside is we see all the flaws and missed opportunities when something fails to reach its full potential. Problems: There may be others influencing the outcome. You may not be the only one with expectations or the most crucial cog. […]

Provide the Path NOT the Outcome

People are NOT looking for help with an outcome. They know what they want but don’t know how to get there. They need your path. Creating a path means taking people on a journey. 🗺️ How do paths help? “You want to get where? Ok, I got the directions to get you there fast” Paths […]

How to Turn Book Highlights into Content

For years, I added highlights in books.Then, I forgot about them — a wasted return on my time. I never retained much of the information from books.Again not much of a return. Why was I highlighting content in books? I needed a process to create content from those answers. The HQ&A method Jamie Mills created […]

Tackle Tasks by Cognitive Effort

I have been learning and experimenting with productivity for years. Along the way, I have done all sorts of things to try to get better: And all of these things helped me a ton. But if I had to start all over again (as a beginner), this is the simple framework I wish I had […]

3 Topics I’m Exploring Right Now

3 topics have been attracting my curiosity recently: Topic #1: Tasks by Cognitive Effort I’m interested in focus and being intentional with my time. So much so that I created a framework called Focus Drivers, which allows you to categorise tasks by cognitive efforts. And I hope that over the next few months, as I […]

Why I Joined Ship 30 for 30

I recently signed up for Dickie Bush & Nicolas Cole’s cohort-based course, Ship 30 for 30. Here are my reasons why: Over the next 30 days, I plan on writing about Focus, Mindset, PKM and Building a Personal Brand. Join me on this voyage — and let me know if you have any questions!

Calculate your Burn Rate

📆 Work weeks [WW] You only have a set amount of time for work each year. If you work 40hrs per week for 52 weeks you will have 2,080 hours available each year. When you factor in holidays, sick days, national holidays and anything else how many weeks can you work per year? WW =  48 […]

A formula for transformation and change

Align your offering with the customer’s needs. 1. Increase the push away:Show how bad their existing product/service performs. 2. Increase your product magnetism:Promote how well your product solves their problems. 3. Decrease the fear and uncertainty of change:Assure people switching is quick and easy. 4. Decrease their attachment to the status quo:Remove irrational attachments to […]

Consume and capture content with intention

Consuming and capturing content is easy but without a purpose, learning is a hobby. There needs to be an outcome and focus. You need something that helps you to better distil and express. More time spent reading, watching, listening or note-taking does not equal more ideas. Slow down and be more selective about the content you […]

Web design is a complex job of connection

You connect client expectations and offerings with customers needs and desires. You connect best practices and approaches from everywhere and apply them to your work. You utilise a skill set far beyond graphic design. Influential designers understand people – learning about emotion, decision making, behavioural patterns. You learn fast and utilise the latest technology – […]

People don’t tell you their budget

Why don’t people tell you their budget? 🤔 Sometimes people don’t have a budget. This may be their first time doing this type of work.  📢 They expect you, the expert, to tell them how much it should cost. 🧺 They want to collect a bunch of quotes/prices and compare. Then, go with their preferred […]

Dealing with client issues

Most people don’t wake up and plan to ruin your day. You’re not that important.  Difficulties are usually down to communication issues, unaligned expectations or personality clashes. Communicate Don’t bury your head in the sand and expect the problem to go away. Speak directly to your client.  Email cannot create a tone of voice, and […]

Actions After Win checklist

This is an answer to “ok, how do we start working together?” It provides a clear path for clients to follow and makes sure you only focus on the essentials. Before starting a project, you need a point of contact. Before billing, you need a billing contact. ◦ 01. Get the details: Send the client […]

Before we can start checklist

This checklist removes the excitement and impatience to get started – replacing it with a logical process to follow for every new project. Goals Get you what you need before you can start a project. Avoid doing any heavy lifting until the project is real. Prevents important steps being missed. Reduce friction getting paid. Only […]

Essential metrics for recurring revenue

CAC (Customer Acquisition Cost), is the cost to gain a new customer. MRR (Monthly Recurring Revenue) is the monthly recurring revenue or MRR is how much you charge a client per month. Length is the number of months a customer pays a subscription LTV (Customer Lifetime Value) is calculated by Multiplying MRR by Length, and […]

The difference between perception and perspective

Perception is how you interpret, imagine, believe, expect something. Perspective is your point of view. Since perception exists in a symbiotic relationship with action. Our perspectives come from our perceptions and our perceptions are created from our beliefs. Reference: Perception v. Perspective | John Maxwell Team