A formula for transformation and change

Align your offering with the customer’s needs.

1. Increase the push away:
Show how bad their existing product/service performs.

2. Increase your product magnetism:
Promote how well your product solves their problems.

3. Decrease the fear and uncertainty of change:
Assure people switching is quick and easy.

4. Decrease their attachment to the status quo:
Remove irrational attachments to their current situation.