Recurring Revenue toolkit
Stop the feast or famine cycle of per-project billing.
The problem with per-project income is how unpredictable it is. It can force you into working on destructive projects, with demanding clients and undervalue your worth. It can make you drop your prices below profitable. The busy times can give you a false sense of security — encouraging you to spend, hire, and grow too quickly.
Adding a service that you bill monthly or yearly for won’t change your business overnight. But an ongoing subscription stops you from starting at zero next month. Each recurring payment increases overall income — for consistent growth. It will give you the confidence to be more selective about the people you work with, the steady cash flow to survive the slow periods and the insights to grow your business.
This toolkit helps me assess a new recurring service, calculate costs and get my first paying clients within 1 week.
When I started my web design business – it was a feast or famine cycle. I either had too much work, causing me to turn away projects. Or I was desperately waiting for the next big job to come in. My bank balance was on a non-stop rollercoaster ride. When no new jobs came in – I still had bills to pay. It’s challenging to grow a business when you’re uncertain if there will be money coming in next week/month.
Then, I began adding recurring services to web design projects. I figured out what services had the best margins, simple setup and were desirable for clients. Every single recurring service I sold replaced stress and uncertainty – with predictability and confidence. Month by month, I gained more control over the projects and people I chose to work with.
What you will discover is my process for creating recurring revenue services. It’s real world experience that cuts out theory and provides action items for you to follow.
Founder – Hidden Depth & Designable
The average business will redesign their website every 4-6 years.
Look at your customer value over years, rather than how much they spend on a website. This will allow you to think more strategically and build long-term relationships.
The normal way:
- Design a client website = €5,000
- Customer value over four years = €5,000
The recurring revenue way:
- Design a client website = €5,000
- Provide a subscription service = €250 per month
- Customer value over four years = €17,000
Who is this for?
This toolkit is for anyone who wants to add recurring income to their business.
Recurring services will enhance the web design service you already offer. It doesn’t matter if you’re new to subscription-based work or not. You’ll learn how to plan, sell and deliver recurring services that compliment your web design services.
Charging a subscription for a service is not enough to succeed. A different approach is required to sell and deliver recurring services. Understand the mindset and strategy needed to succeed.
Perfect for freelancers, agency owners and sales directors.
What's covered
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Guides
Understand the different recurring revenue models and the recurring services that compliment web design.
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Expertise
What are you good at or knowledgeable about?
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Discover a need
What do people need help with?
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Costs
Understand how much it costs to deliver your service.
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Goals
Revenue. Frequency. Deadline.
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Pricing for profit
Do the numbers add up?
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Billing made easy
Make it simple for everyone
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Choose an audience
The right offer, for the right person
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Marketing
Let them know this amazing thing exists.
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Tracking progress
Are we moving the needle forward?
Toolkit